Denice is a prominent wholesale scrubs company that provides scrubs for stores such as Target, Burlington, and others. The website is designed to make it easier for buyers to check out the latest styles, colors, and prints
This project aimed to enhance the user experience and booster the company’s online presence. By implementing the enhancements, the redesigned Denice website offers a more user-friendly experience, making it easier for clients to find products and connect with the sales team.
why need redesign
There are several brands under Denice, and they were not displayed clearly for users to search for products.
The products do not provide enough information, making buyers unsure about them.
The visuals were inconsistent, making the design difficult to navigate.
Increase the ease for buyers to check out the latest products and expand the client base by improving the UI/UX of their website.
Create a consistent brand identity, visual language and photo editing.
Create a site member system.
Simplify and consolidate all the brands.
The Design Process
This landing page serves as the initial view upon accessing Denice's website. As a dedicated wholesale provider of scrubs, Denice caters exclusively to buyers, with access to product details restricted.
Site Member System